Bill's Blog

Do-It-Yourself Search Engine Optimization

froning34 — Sat, 03 Feb 2007 18:44:20 +0000

by: Lois S.

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you’ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there’s a need, there’s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While we’ve listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization
• Generate, analyze, and edit keywords
• Optimize for the top 10 search engine rankings
• Optimize the title, link texts, and other parts of the web page
• Validate the HTML
• View the site via a spider simulator

2. Page promotion
• Submit your site to search engines and directories
• Search for sites that might add a link to your site

3. Results tracking
• Verify search engine positions automatically

Price: $179.95 or $349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It doesn’t require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting
• Organize your links into multiple categories, subcategories, and “most popular links” lists
• Store the links on your own server
• Highlight newly added and featured links

Link management and tracking
• Remove dead links temporarily via a dead link checker
• Check whether or not reciprocal links at other sites exist
• Rotate links automatically
• Deny link submissions according to the criteria you set via a blacklist
• View the most popular keywords on your links pages

Price: $19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors
• Track your site’s position for your keywords in over 30 search engines
• Report on the keyword weight and density of your site as well as of competitors’ sites
• Suggest keywords that are relevant to each page
• Analyze your site logs to find out about site visitors, keywords used, referrers, and more

Search engines and directories
• Check which pages at your site have been indexed by various search engines
• Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
• Show the automated descriptions that search engines display for your pages

Price: from $70 to $150, depending on the version.

SEO Elite

With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

• Keyword density and prominence
• Their headings
• Their meta keywords
• Whether their site is listed in the Yahoo directory
• Which websites your competitors are advertising on

Concerning link partners and search engines, SEO Elite can:

• Find thousands of possible link partners
• Track details about pages with inbound links
• Check whether or not reciprocal links at other sites exist
• Indicate which of your pages search engines have indexed
• Keep a record of where your site is ranked for search terms

Price: $167.

SEOToolset

The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

Your website
• Keyword density analyzer
• Keyword selection tool
• Reports on rankings for keywords, page names, and indexed page counts
• Link partner finder

Search engines and directories
• Engine-specific keyword research
• Traffic checker for keywords
• DMOZ category selector
• Search engine submission tool
• Search engine ranking monitor

Your competition
• Keyword research summary
• Link analysis of inbound links to competitors’ websites

Price: $90.00 per quarter per site.

Web CEO

The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:

At your website
• Keyword research
• Website optimization
• Inbound link tracking
• WYSIWYG website editing and file uploading
• Link checking
• Website monitoring
• Stats analysis to track visitors, ad campaigns, transactions, and more

Search engines and competition
• URL submission to search engines
• Search engine rank checking
• Tracking who links to the competition

Price: $295 for one person. A free version is also available.

WebPosition

WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:

1. Determine your position in search engines
• Create search engine ranking reports
• Monitor your site’s placement in search engine results

2. Research and choose keywords
• Identify the most searched and least competitive keywords

3. Optimize your pages
• Compare your pages to those of top-performing sites and specific competitors
• Detect when your competitors’ pages have changed
• Be alerted to changes that could affect your site rankings

4. Design and submit your pages
• Use Page Builder and Upload Manager to design and maintain your site
• Submit your site to search engines with the Submitter tool

5. Analyze your results
• Track the correlation between search rankings and revenue
• Import top-performing keywords

Price: $149 or $349.

How to hire an SEO firm

If you’d prefer to hire an SEO firm instead, do your research. You’ll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.

While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site’s position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:

• http://www.google.com/webmasters/guidelines.html Webmaster Guidelines
• http://www.google.com/webmasters/seo.html Search Engine Optimizers

If you’re considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms’ clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.

About the author:
Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.

The internet’s Greatest Challenge!

froning34 — Tue, 30 Jan 2007 01:46:53 +0000

What is the greatest challenge on the internet today?

The greatest challenge is that 95% of the people who start
home based businesses will fail. These people do not know
how to sell and it is highly unlikely that any one is going
to teach them how to sell. Most people are totally turned
off by making phone calls or reading from a script when
most of the prospects will not buy.

The challenge is to reduce the failure rate from the current
95% to 40 or 50%. If this could be done, the increase in the
number of millionaires on the internet would be mind boggling.

Currently, the top programs on the internet are PAS, Emerald Passport, Liberty League, Coastal Vacations and Work from Home.
PAS sells Alarm Systems, Emerald Passport touts superior
products and an exceptional marketing system. Coastal Vacations has good products with excellent value and Work from Home has Multiple Income streams. The people who are successful in these programs are, for the most part, made up of the 5% who are successful on the internet. They join these programs, bring their downlines with them and then boast about making thousands of dollars per week.

But what about the regular Joe that joins up with Pas, Emerald Passport, Liberty League, Coastal Vacations or Work from Home?
Is he going to be able to make thousands of dollars per week within a short period of time? Of course the answer to that
question is no. In order for this average Joe to make money he has to get people to look at his product or website.

Well now, that sounds easy enough and everyone agrees that this is what must be done to make sales. Hundreds of e-books have been written on getting people to look at your products and websites but the failure rate is still 95%. The bottom line is traffic, traffic, and more traffic. If you can get traffic to look at your products and websites in large numbers, you will make sales. This is a simple fact. For the average Joe to succeed with PAS, Emerald Passport, Liberty League, Coastal Vacations, or Work from Home he needs to send tons of traffic to his websites and then he will still need help from the pros to sell his prospects.

Guess what! There is a new automated marketing system that has utilized state of the art lead and traffic generation software to drive tons of traffic to your system site. The system is called the Predator Marketing System.

http://predatormarketingsystem.com/williamfroning

Predator represents the new 21st Century business model. The day of having to work hours a day, make hundreds of prospecting phone calls, suffer rejection, buy leads and negative cash flow are gone forever. Predator will build your existing business if you have one. So join up with PAS, Emerald Passport, Liberty League, Coastal Vacations, and Work at Home. Predator will bring unbelievable traffic and leads to your sites and you will soon be making regular sales.

If you don’t have a home business we have proven opportunities for you. At the same time Predator finds people interested in your business it also promotes itself. Each time Predator generates a system sale you will earn $1000 or $3000. All you ever do is use our state of the art lead and traffic generation software to drive traffic to your system site. This site has been designed to sift, sort and eliminate people who are not interested. When a prospect is interested he will request a call and one of the highly trained professionals will call that prospect and close the sale for you.

This is definitely the kind of program that will change the
internet forever. Take a look at this program. You will be
glad you did.

http://predatormarketingsystem.com/williamfroning

Hello, and Welcome!

froning34 — Tue, 30 Jan 2007 01:17:50 +0000

My name is Bill Froning and I would like to welcome you to my Blog. It is my goal to provide interesting information on my site that everyone will enjoy. My business is Affiliate marketing and I will be providing the latest articles of interest to the Affiliate marketer.

I am a retired fraud investigator for the U.S. Department of Defense. I also worked for a large CPA Firm in Dallas for eight years in the litigation support department.

I am now a work at home affiliate marketer. I really enjoy this type of marketing since I do not have to be recruiting on the phone all of the time like you do in the MLM programs. This way, I can sell e-books, software, and other products that are listed on Clickbank, Amazon, and E-Bay. I also am a member of the Google adsense program.

Look around my Blog and enjoy!